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Episode 22: Exploring Patient-Centricity: Beyond Buzzwords in Pharma’s Decision-Making

In this episode, Lisa Chamberlain James, Senior Partner at Trilogy Writing & Consulting, and Art Gertel, Principal at MedSciCom, discuss the pivotal role of patients in pharmaceutical decision-making. Despite knowing the importance of patient-centricity, their perspectives are frequently overlooked in crucial stages of drug development. How can pharmaceutical companies integrate patients’ unique insights to enhance their processes? Tune in as they engage in this vital discussion.

Interested in exploring the topic ‘Communicating with patients’ deeper and beyond our podcast episode? Here’s the link to our dedicated Medical Writing Supplement of ICT on this very topic. Also, stay tuned for Part II of Lisa and Art’s conversation in Episode 23, coming up in April 2024.